You may have the best facilities and services as a coworking space owner, but without learning how to market your business, the best minds out there might not experience the greatness of your spaces.
It is essential to include marketing and advertising as part of your day-to-day functions. Here are some foolproof tips from a coworker owner himself.
How to market your coworking space?
Build up a quality website
A well-designed and easy-to-use website should be one of the most crucial components of any coworking space marketing strategy. Your website should be professionally designed and have all of the information that potential members require, such as hours, location, amenities, and cost.
Spread the word on social media
Your coworking space should also include a social media presence. Nothing beats the power of social media. You can use Facebook to share news and updates, Twitter for engagements, and Instagram to promote curated pictures and events. If you have a budget, you can allot a room for Facebook Ads.
Content is king
Take advantage of content marketing. To be efficient with content marketing, you must first understand what your target audience expects from space and what makes your space unique from others. You can do this by having a blog page on your website. Don’t forget to apply search engine optimization (SEO) to get the most out of this advertising approach.
Place advertisement in high-traffic areas
If your coworking space is located near high-traffic areas, putting up advertisements like banners or signs would be good. In this way, potential customers like commuters or business travelers can spot your space right away.
Need help in marketing your coworking space? We are here to help!
There is no one-size-fits-all approach to advertising a coworking space. But that’s part of the appeal: you get to choose how your space is presented to many freelancers, startups, and companies who are flocking to the coworking movement. Stay consistent with your branding and customers will come running.
If you need help in marketing your coworking space, we offer marketing services from website design and development, content marketing, and printing high-quality banners and signs.
GP WorkSpace offers co-working spaces on an hourly and monthly basis. For more information and inquiries about our services, you may visit our website or contact them through (754) 354-5861. You can also send a message via our contact form. GP Workspace operates from Monday to Sunday from 9 AM to 9 PM at 10031 Pines Blvd #220, Pembroke Pines, FL 33024.
